STARFIELD, founded in 2019, is a food technology company with independent R&D and a self-built production base. We focus on the R&D and production of plant-based, healthy foods. As a pioneering brand of plant-protein food in China, STARFIELD is backed by a range of intellectual property rights in extraction, isolation, texture, and flavor. With over 300 plant-based protein foods, we provide an all-in-one solution encompassing dish SOP, packaging design, logistics supply, marketing, and more. STARFIELD advocates a diverse, balanced, and sustainable lifestyle. We strive to explore food solutions that are both healthy and delicious with cutting-edge food technology, offering products that are healthy, tasty, and sustainable. To date, STARFIELD has partnered with over 100 renowned dining and retail brands in China, including KFC, Dicos, Luckin Coffee, Sam’s Club, and FamilyMart. Our offerings have been available in over 40,000 stores across China.
Delivering healthy, delicious, and sustainable products with cutting-edge food technology.
To become the world’s largest plant-based food supplier.
Customer values: Service (Customer First), Innovation, Safety, and Professionalism
Team values: Quick Response, Objective and Fair Approach, Pragmatism/Commitment, Resilience, and Empathy
Individual values: Passion for Life
Team values: Quick Response, Objective and Fair Approach, Pragmatism/Commitment, Resilience, and Empathy
Individual values: Passion for Life
The star-like pattern represents “Heaven” from Eastern literature. In ancient China, the term “Heaven” referred not to the sky but to the universe nurturing everything. The surrounding light black signifies the countless unknowns in the dark universe, which echoes STARFIELD’s continuous quest for new inspirations in the field of plant-based food. Jumping out of the box, we explore plant-based diets and keep on innovating to reach new heights.
From a human perspective, the sky is the first step towards the infinite universe. The triangular peak reaches for the sky, symbolizing our aspiration, fearlessness, and endless curiosity. It also embodies STARFIELD’s commitment to protecting this beautiful planet and building a sustainable future with all those who share our ideals.
The circle represents a complete soul; it conveys vigor and wields the power to heal the mind. STARFIELD aims to guide people towards a more balanced and fulfilling lifestyle. More importantly, we encourage you to listen to your inner voice and find the best way to coexist with yourself and the environment with a relaxed, vigorous lifestyle.
Contrary to Heaven, in ancient literature, this pattern represents Earth, encompassing notions like resources, soil, and rocks. All human activities begin on Earth, the roots we must always safeguard.
In ancient Chinese texts, the concept of water is next only to nature. Blue water embodies calmness and eternity. Its gentle touch gives rise to powerful momentum. Water signifies that STARFIELD will always maintain its gentle yet powerful brand values. We will navigate the ebb and flow and meet challenges with composure, setting sail with new hopes.
In early Western literature, the square symbolizes habitat. This symbol showcases our vision for building a utopia. We look forward to building a spiritual habitat defined by STARFIELD’s values, a healthy, orderly, and inspiring territory that protects every beautiful soul that loves life.
An R&D Leader
Out of the nearly 40 patented technologies co-developed by STARFIELD and partners, 80% are related to plant-based food, and 20% pertain to equipment. We offer over 300 plant-based protein foods. Our R&D team engages in targeted, integrated innovations to meet personalized demands.
Global research partnerships
We have built partnerships with top universities in food science and engineering in China and beyond. Our research partnerships focus on fields including food fermentation and biotechnology, enhancement of food flavor and texture of plant-based meat, and clean labeling.•At STARFIELD, we work extensively with prestigious Chinese universities to study the stability and flavor of natural pigments, molecular sensory technologies, and fat oxidation in plant-based meat. Our joint efforts have generated seven patents, and our findings have been applied to the development of our products.
•We are also working with Wageningen University & Research to research sensory evaluation and clean labeling for plant-based meat. This joint research focuses on the development of an in vitro sensory assessment system, analysis and improvement of juiciness and flavor release, and texture improvement.
We have set up four plant-based protein laboratories and one data center
to conduct extensive research on molecular sensory technologies, human nutrition, protein restructuring, new ingredients, and alternative proteins. STARFIELD leads the industry in terms of product range, natural ingredients, sensory evaluation, systematic data collection, and overall R&D of plant-based protein foods.Molecular Sensory Lab
The lab focuses on raw materials for plant-based protein, qualitative and quantitative flavor descriptions at the molecular level, and accurate analysis of flavor changes from raw material to finished product during thermal reactions. We aim to improve the flavor of our products through finetuning in food processing and storage.Human Nutrition Laboratory
The lab studies the nutritional value of plant-based protein foods through quantitative monitoring and improvement of nutrient loss throughout their lifecycle from balanced nutrition design to production, storage, and transportation, as well as their digestion and absorption rate in the human body. This holistic approach aims to meet genuine nutritional needs with well-designed products.New Ingredients and Food Engineering Laboratory
The lab engages in basic research on essential food ingredients, focusing on R&D efforts such as the development of new technologies and products. It has established a virtuous cycle where basic research, product development, and market lease are mutually reinforcing.Protein Restructuring Laboratory
Aiming to simulate the fibrous structure of animal meat, the lab investigates the secondary, tertiary, and quaternary structure of plant-based proteins using targeted extrusion, varied plant-based protein combinations, and precise temperature and pressure control. It also studies protein fiber tenderization technologies (the “knitting” method) and biochemical enzyme crosslinking to simulate large meat structures.Alternative Protein Data Center
The center utilizes advanced texture analysis to quantify characteristics like hardness, elasticity, and succulence of various protein raw materials and protein products. Building upon the statistics so acquired, it builds texture correlation models between raw materials and products with the help of AI and big data. This establishes an algorithmic data center that simulates the texture characteristics of protein products based on raw ingredient data without the need for actual production, thereby enabling more efficient product R&D.STARFIELD’s plant-based technology We continue to drive market breakthroughs with technological progress.
Molecular sensory technology
We offer foods free of artificial flavorings (other than those added to customized products). At STARFIELD, we employ natural molecular techniques to create the flavors of animal meat, delivering healthy and delicious plant-based food. Additionally, natural plant extracts are used to mimic the color of animal meat.
Targeted oxidation of plant fatty acids
STARFIELD’s targeted oxidation of plant fatty acids innovatively employs plant-based oils to simulate the flavors of animal fats. Our plant-based protein meat releases different flavors at varying cooking temperatures, providing the smell of animal fat and rich flavors.
Whole meat shaping
At STARFIELD, techniques such as wet extrusion and whole meat molding are employed to restructure plant-based proteins through the intermittent knitting method and advanced enzymatic cross-linking. This helps us simulate the flavors and muscle fibers of animal meat. Over the next 12 to 18 months, we will continue to improve the texture and flavor of our offerings and launch new whole meat series.
End-to-End Supply Assurance
STARFIELD Xiaogan Production Base
BRCGS-A certified, our self-built factory maintains exceptional quality control and long-term competitive advantages.•To more flexibly meet market demands and enhance quality control and supply capabilities, STARFIELD established its own production facility in the Xiaogan National High-Tech Industrial Development Zone, Hubei Province. Construction began in October 2021, and full-scale production commenced in March 2023. The facility spans nearly 20,000 square meters and can produce 13 types of foods across 8 major categories.
Comprehensive Service Support
Product SOP
All product SOPs are offered to our partners free of charge. Our R&D and application team for plant-based products responds to specific needs through targeted integration and innovation.
Creative marketing support
You are most welcome to co-create your marketing plans with STARFIELD. Our professional creative team, including planners, designers, and photographers, delivers well-designed marketing proposals to help you stand out with each marketing campaign.Our Honors
2024
Brand of the Year 2024: Emerging with Attitude
2024 Forbes China New Era Disruptive Founders 「Kiki」
2024 iSEE Taste Award - One Star「STARFIELD Poki Salad Bar」
World Plant-Based Innovation Awards 2024「STARFIELD Poki Salad Bar」（finalist）
2023
21 Future Stars - Emerging 100
Consumer Brands 50 (Third Edition)
2023 Business Power - ESG Green Growth Enterprise
2023 Venture50 New Consumption Award
2023 BrandGrow Top 100 New Promising Brands
2023 For Good Awards - Top 10 Entrepreneurs for Good Social Influence 「Kiki」
Elite Female Entrepreneur TOP5 「Kiki」
2023 iSEE Taste Award - Two Stars 「STARFIELD Plant-Based Beef With Black Pepper」
2022
2022 Deloitte-Shenzhen Rising Star
2022 New Chinese Brand CoolTop100
Future Agrifood Top 100
2022 BrandGrow Top 100 New Promising Brands
2022 Fortune 40 Under 40 China 「Kiki」
2022 Fortune China Most Powerful Women (MPW) (Future List) 「Kiki」
2022 CYZONE Most Notable Female Entrepreneurs 「Kiki」
36 Under 36 of 2022 「Kiki」
2022 EqualOcean Top 20 Young Female Founders in China 「Kiki」
Product Innovation Award 「STARFIELD Master Pastrami Plant-Based Beef Slices」
2021
2021 Most Investable Company in the Food and Beverage Industry - Innovation List
Huxiu 2021 Top 10 Most Investable New Brands
2021 Venture50 New Consumption Award
2021 Forbes Top 20 Potential Business-Women 「Kiki」
2020
CYZONE 2020 China Innovation Growth Companies Top 100
2020 EDGE AWARDS - Annual Consumer Goods Innovation Award 「STARFIELD Plant-Based Stinky Tofu」
2020 Venture50 New Seed List
2019
2019 Future Agri-food Top 100 - Promising Enterprises
Our Milestones
2024
2023
2022
2021
2020
